Sazón: The flavorful influence of Latino cuisine, entrepreneurship, and culture

Sazón means seasoning, flavorful in Spanish. Latinos add a vibrant layer of culture and flavor to a community’s thriving small business community. From authentic taquerias to family-owned panaderias, they infuse the market’s economic landscape with their entrepreneurial spirit and diverse heritage. These businesses not only contribute to a neighborhood’s rich cultural tapestry but also play a vital role in boosting local economies and creating jobs.

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