{"id":5061028,"date":"2022-07-04T12:46:48","date_gmt":"2022-07-04T12:46:48","guid":{"rendered":"http:\/\/rilatinonews.com\/?p=5061028"},"modified":"2022-07-04T12:46:48","modified_gmt":"2022-07-04T12:46:48","slug":"ray-nunez-disrupting-dominant-culture-through-marketing","status":"publish","type":"post","link":"https:\/\/latinonewsnetwork.com\/riln\/2022\/07\/04\/ray-nunez-disrupting-dominant-culture-through-marketing\/","title":{"rendered":"Ray Nunez: Disrupting Dominant Culture Through Marketing"},"content":{"rendered":"\n

Ray Nu\u00f1ez has a life-long passion for creative storytelling, inclusive community engagement, and equitable brand building. Since migrating to the United States from Los Reyes, Michoac\u00e1n, Mexico in 1999, Nu\u00f1ez has been recognized nationally for his innovative work in marketing, design, and leadership.<\/p>\n\n\n\n

In 2015, Nu\u00f1ez graduated from College Leadership Rhode Island and in 2017 he received a Bachelor of Science degree in Graphic Design and Digital Media from Johnson & Wales University. <\/p>\n\n\n\n

After working in the media industry<\/a> Nu\u00f1ez decided to make a shift in his career towards entrepreneurship. <\/p>\n\n\n\n

\"\"
Ray Nu\u00f1ez delivers a speech on his entrepreneurial journey at Equity Institute<\/a>‘s Regeneration event. Courtesy: LinkedIn<\/figcaption><\/figure>\n\n\n\n

\u201cIn February of 2020, my wife and I quit our full-time jobs, left our health insurance, left all security,\u201d Nu\u00f1ez told Providence Monthly<\/a>.<\/p>\n\n\n\n

Nu\u00f1ez and his equally-driven partner Taryn launched Nu\u00f1ez, The People\u2019s Agency<\/a>, a multi-cultural marketing agency with an anti-racist focus that embodies the diversity and equity they wished to see globally.\u00a0<\/p>\n\n\n\n

The agency helps mostly BIPOC-owned businesses and nonprofit organizations navigate digital migration and overcome the systemic barriers in place that traditionally keep these firms from accessing resources. <\/p>\n\n\n\n

During the 2020 election, The People\u2019s Agency played a key role<\/a> in eliminating \u201cProvidence Plantations\u201d from the state’s name, which was officially Rhode Island and Providence Plantations.<\/p>\n\n\n\n

Nu\u00f1ez said they launched a marketing plan, including customizing video messaging to each zip code in the state in order to best reach the majority of voters. The campaign was successful as the amendment passed with approximately 53 percent of the vote<\/a>.<\/p>\n\n\n\n

Nu\u00f1ez\u2019s bet is on the untapped creative potential born out of defiance of dominant culture. As such, he\u2019s placing his chips in gathering a culturally diverse team at The People\u2019s Agency to create a unique, fresh perspective on the way businesses and individuals tell their stories at the intersection of four focus points: data, design, disruption, and diversity.<\/p>\n\n\n\n

\u201cAs the most influential industry, because we are everything you see, everything you read is marketing, it\u2019s design, it\u2019s communication, we knew that we had this huge responsibility to do good with that,\u201d said Nu\u00f1ez.<\/p>\n\n\n\n

Nu\u00f1ez sits on numerous boards in his effort to support marginalized communities, including the Latino Policy Institute and Rhode Island Mexican Association. He is the Vice President of the Association of Fundraising Professionals and a Community Advisory Board Member at the United Way of Rhode Island. Through these projects, he says<\/a> he hopes to provide youth leadership opportunities and promote inclusivity.<\/p>\n\n\n\n

\"\"
Nu\u00f1ez pictured with son Ramoncito | Courtesy: LinkedIn<\/figcaption><\/figure>\n\n\n\n

Nu\u00f1ez\u2019s efforts led him to be named \u20182022 Who To Watch\u2019 by Providence Monthly and receive a \u2018Next Tech Generation 2021 Tech10 Award\u2019 by The Tech Collective. He resides in Riverside, Rhode Island with his wife, their son Ramon, and their three dogs; Frida, Diego, and Pancho.<\/p>\n\n\n\n

_________________________________________________________________________________<\/p>\n\n\n\n

Ray Nu\u00f1ez was first profiled in the Latino Policy Institute\u2019s #LatinosInRI series.<\/p>\n\n\n\n

LPI and RI Latino News are partners <\/a>in elevating the visibility and voices of Rhode Island\u2019s Hispanic-Latino communities.<\/p>\n\n\n\n

Is there someone in the community you think we should feature? Send us your ideas to Info@LatinoNewsNetwork.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ray Nu\u00f1ez has a life-long passion for creative storytelling, inclusive community engagement, and equitable brand building. 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