{"id":5084497,"date":"2019-04-12T00:00:00","date_gmt":"2019-04-12T04:00:00","guid":{"rendered":"https:\/\/ctlatinonews.com\/los-chivos-de-hartford-return-for-another-season-of-beisbol\/"},"modified":"2019-04-12T00:00:00","modified_gmt":"2019-04-12T04:00:00","slug":"los-chivos-de-hartford-return-for-another-season-of-beisbol","status":"publish","type":"post","link":"https:\/\/latinonewsnetwork.com\/ctln\/2019\/04\/12\/los-chivos-de-hartford-return-for-another-season-of-beisbol\/","title":{"rendered":"Los Chivos de Hartford return for another season of beisbol"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los\nChivos de Hartford are back and ready to make sure fans head to the ballpark.<\/p>\n\n\n<p class=\"wp-block-paragraph\">For\nthe second year, the <a href=\"https:\/\/www.milb.com\/hartford\" target=\"_blank\" rel=\"noopener\">Hartford Yard Goats<\/a> become los\nChivos de Hartford as Minor League Baseball kicked off the second season of\nCopa de la Diversion on April 5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last\nmonth MiLB presented the 72 Latino identities for teams across the country who\nwill be taking part in the Copa de la Diversion \u2014 or Fun Cup \u2014 this season,\naccording to an MiLB.com article. The aim behind la Copa is to engage, embrace\nand honor Latino communities across baseball. Last year, according to the MiLB,\n33 teams participated.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The league worked for more than three years researching and developing the Copa platform, Kurt Hunzeker, Minor League Baseball vice president of marketing strategy and research told MiLB.com. \u201cSince no other sports property attempted what we planned for Copa de la Diversion, we did not have a baseline to judge success,\u201d Hunzeker said.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Yard\nGoats general manager, Mike Abramson told MiLB.com, \u201cWe were planning to do it,\nor something very similar, when the idea of the Copa program first came up, so\nit really worked out quite nicely.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The excitement that came with the Yard Goats name change to their alter ego of Los Chivos amazed even Abramson, according to the article. \u201cI am still surprised by how many Los Chivos hats I see out in public,\u201d he said. \u201cI\u2019m still a brand geek, and I\u2019m very proud of what we\u2019ve built, so if I see somebody out in public wearing a Yard Goats hat, I just always go up to them like, \u2018Thank you for wearing that hat.\u2019 And if I\u2019m in another state, forget about it. I\u2019ll go apoplectic. It\u2019s really cool. I see the Los Chivos caps everywhere.\u201d <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Hartford team established a connection with the Latino community from the beginning of its franchise days.<\/strong><\/h3>\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\nwant people to feel a unique pride in what we\u2019re doing, but at the same time, I\ndo think it\u2019s important to have people know that Minor League Baseball is so\nproactive in what they\u2019re doing culturally that this is a multi-team thing and\nI think well on its way to being every team,\u201d Abramson said. To me, I think the\nstatement is as important as the (Copa) program itself becoming more notable.\u201d<\/p>\n\n\n<p class=\"wp-block-paragraph\">This\nseason the Goats will play more games as Los Chivos. Those games will include\nLatin music and performances, public address announcements in English and\nSpanish, and video board messages from the team\u2019s Latino players \u2014 who include\nRayan Gonzalez of Arecibo, Puerto Rico; Alexander Guillen of San Cristobal,\nDominican Republic; and Manny Melendez of Barquisimeto, Venezuela.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Plans\nfor this season also include a home-and-home series setup with Richmond, in\nwhich Hartford will play as Los Chivos and Richmond\u2019s Flying Squirrels will be\nthe Ardillas Voladoras.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u201cWith\nthe games against Richmond, I\u2019m slapping both our logos up there, and it\u2019s\ngoing to be in Spanish, and the whole point is one, I think it\u2019s going to pique\npeople\u2019s interest, and two, I want people in the community to feel really proud\nthat that\u2019s how far we\u2019re taking it,\u201d Abramson said.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Los\nChivos\/Yard Goats of Hartford open the season at home on April 11 at 7:05 p.m.\nagainst the New Hampshire Fisher Cats.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><em>Source: MiLB.com<\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minor League Baseball pitches to Hispanic\/Latino fans hearts and culture<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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